AI Content Humanization: Why Human Editing Is Essential for Better SEO Rankings
The impact of artificial intelligence on content creation is overwhelming and the Pandora box has already been opened. AI tools can generate a ton of content in a matter of seconds. But there is still another aspect of content creation that is key to help the content get into the top rankings of search results - humanized editing.
AI-generated content alone is not going to perform in search. Content needs to sound human, be valuable, and user-focused to actually win in SEO. This is where AI content humanization comes in.
AI Content: Pros and Cons
AI tools can help you generate well-structured keyword-optimized content a scale. This not only helps you expand your website’s content, but this also helps you cover more content clusters, as well as maintain consistency, which is important to SEO growth.
But it does have some cons:
- It does not sound natural
- It is repetitive
- It lacks originality
- It may not cover the search intent
Search engines like Google in its primary core algorithm and the subsequent helpful content updates started to prioritize user value over keywords. This is why AI-generated content won’t make it to the SERPs.
Why Is Humanized Content Editing Important for SEO?
1. More Readable Content
A humanized editor will make sure that the grammar is correct, the tone is consistent, and the article makes logical sense. This will contribute to a lower bounce rate and more dwell time - both factors that are believed to have a positive effect on SEO.
2. More Valuable Content
Whilst AI-generated content may be quite basic and serve as an entry-level introduction, a human can make it more in-depth, insightful, and even tailored to the search intent.
3. Better Optimized Content
Instead of just dropping a keyword and writing an article on it, you can actually optimize this content with secondary and related keywords, which helps you rank for more search queries.
4. More On-Brand Content
A person can ensure that each content piece is on-brand in terms of tone, language, etc - even if they are written across different verticals. This is good for SEO as well because a person will be more likely to consume multiple articles from your brand if they trust your values, tone, etc.
5. Correct and Updated Content
Another element of humanization is to ensure that all of the information given is up-to-date and relevant. This is going to work towards trust and lookup, which are also ranking factors for Google.
6. Better Structured Content
Better-structured content is easier to digest, especially for lengthy pieces that include a lot of information. That is why a human can optimize headings, subheadings, lists, and bullet points for maximum understanding.
What Does Google Say About AI-Generated Content
Google does not penalize AI-generated content. With its helpful content initiatives, it does reward content made for people - not for machines.
Robotic content or content with little valuable information is not going to rank. Humanized content will deliver on all of the requirements for helpful content.
The Best Solution: AI and Human
The best solution for content creation is to not choose AI or human. It is to use both.
- AI solves the throughput problem
- Humans solve the humanization problem
That is why the hybrid model offers the most optimal way to scale a blog with SEO potential.
How PenHuman Can Help
Want to turn your AI-generated SEO content into beautifully humanly SEO articles? That is literally what PenHuman is a humanized editing solution that converts AI robotic content to articles written by humans and for humans.
Conclusion
AI made content creation easier and more scalable. Humanization is still important for SEO though.
By optimizing your content for SEO and content quality, you can increase its value and its chances of ranking in the search results and being seen by your target audience.
And people like to read good content (or at least content that isn’t boring).
